PROFESSIONAL EXPERIENCE
“I understand fashion and I understand business. Using my strategic mind, I guide multi-million dollar businesses with data-driven insights, crafting stunning visual moments that resonate with consumers and drive sales.”
Specialty Sales Executive Team Leader
2018 – Present
Target: Corona, CA
Throughout my time at Target, I've thrived on developing and leading high-performing Specialty teams. I train team members in Style, Home, Electronics, and Beauty on effective visual merchandising techniques, operational metrics, and guest service strategies that align with the company's vision. My focus extends beyond training to driving sales growth for the entire store. Building strong relationships with my peers has also been instrumental. Through open communication and collaboration, we’ve not only exceeded sales goals but also contributed to exceeding operational metrics, generating over $56 million in revenue in 2023. I excel in high-pressure situations, employing strategic delegation to maintain clear communication and adhere to company procedures while meeting deadlines and meeting expectations. My leadership extends beyond my store. As a District Specialty Sales ETL trainer, I confidently share company standards, problem-solving techniques, and ongoing mentorship with new hires. I'm passionate about motivating and challenging staff. Through bold initiatives and a focus on teamwork, I've successfully transformed underperforming individuals into engaged employees, boosting morale, profits, and customer loyalty.
Style Director
2015 – 2018
Wear To Style: Los Angeles, CA
My passion for style translated into personalized experiences at Wear To Style. I styled families and individuals for photoshoots nationwide, creating cohesive looks that not only enhanced their appearance but, more importantly, boosted their confidence. I excelled at project management, consistently formulating marketing and scheduling plans and delivering them under tight deadlines. I leveraged my fashion expertise to actively engage with the community. I participated in numerous speaking engagements for local businesses and non-profit groups, sharing insights on fashion in the workplace, personal style development, and seasonal trends. This extended online and social media, where I designed and maintained the company website with current content, fostering audience engagement and driving actions like submitting questions, utilizing services, or attending fashion events. Beyond public engagement, I thrived in one-on-one consultations. I served as a personal image consultant for elite clients, always providing exceptional personal shopping services and creating unique styles that complement their existing wardrobes. My commitment to client satisfaction extended further through the creation of a personalized review process, ensuring consistent quality and exceeding expectations.
District Visual Manager
2014-2018
Forever 21: Anaheim, CA
My passion for visual storytelling translates directly into retail success. At Forever 21, I honed my skills in optimizing productivity, and building and leading winning in-store visual teams that consistently met the highest standards. My strategic approach to merchandise presentation isn't just aesthetically pleasing; it's a carefully curated conversation with our target audience, driving sales and maximizing profits. This dedication was recognized with the responsibility of overseeing the fastest growing market, heading corporate stores, and supervising ten store openings. Under tight deadlines and strict guidelines, my district team consistently produced excellent work, resulting in a phenomenal $100 million in revenue year over year. My natural leadership qualities, coupled with a proven track record of exemplary performance and robust merchandising management skills, have led to promotions with increasing authority and responsibility. I'm a firm believer in advocating for the company's vision. Through my extreme dedication to excellence and accountability for visual teams and myself, I've spearheaded store presentations consistently ranked number one within the district. This success was achieved by partnering with the District Manager and corporate partners, and together we leveraged a collaborative approach, analyzing talent and department performance reports. We then translated these insights into actionable marketing strategies that consistently deliver positive sales growth.
Fashion Features Director
2010-2014
Ocean Magazine Newport Beach, CA
Ocean Magazine, a premiere California luxury magazine. I got to use my keen eye for creating editorial looks and writing skills in editorial articles. I was the head of a talented styling team, we brought fantasies to life for both in-studio and on-location photoshoots. Building strong relationships with prestigious PR companies and coveted retailers was key. Through strategic product placement within our features, I not only secured 22 new advertisers and a significant $120,000 revenue increase but also elevated sales for featured retailers. It's all about creating a seamless synergy between fashion and commerce, a world I navigate with both passion and expertise. At Ocean Magazine I meticulously researched the hottest trends, devouring fashion editorials and runway shows to predict what's about to take the world by storm. This translated into captivating fashion shows and events I lead, ensuring maximum press and turnout. My expertise has even landed me coveted spots on high-profile television segments and radio shows, and a guest at New York Fashion Week, amplifying the magazine's reach to a loyal audience of 1 million viewers monthly.